Hi, nice to meet you

It all started in 1984 with a small shop called Southeastern Embroidery Works. With a focus on delivering high quality products and good customer service, we’ve been operating continuously for almost 40 years.

In 2020, my team and I set out on a mission to elevate the custom-merchandise purchasing experience to match the exquisite quality of the products my family has been producing for decades. 

We built Merchshop. I hope you love it.

Charles Liscum, CEO

An Unrivaled, Personal Experience

Swaasi was founded on the principle that purchasing branded merchandise should fundamentally encompass 3 core elements.Simple. Curated. Fun.

Guided by this mission, we have created an experience rivalled by no others - the personalized Merchshop. Your Merchshop will grow and change with your business, the seasons, the hottest trends, and become your trusted source for only the best in quality and service.

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Merch is Made with us.

A vertically integrated back-end where customer logos are automatically turned into machine instructions for embroidery, laser, and print allows speedy proofing and approval. We have engraving lasers, embroidery machines, and printers in-house at our own facility in Atlanta, GA to handle customer orders so you’re not waiting for your turn to get goods decorated with contractors.